Action Defines Engagement
PWR Lab removes barriers between research institutions, brands and active consumers in order to facilitate collaborative innovation. For example:
Over 90% of runners use wearable technology, typically in the form of wrist-watches and heart rate straps, amassing billions of data points with every activity.
This data currently goes mostly unused. PWR Lab asks the question, “What if all of this real-world data from every run, every stride, every second, and within every community was connected to organizations to inform research studies or to create innovative products reflecting people’s individual needs?”
We believe this real-world, Lived Experience data is the future of research,innovation and engagement.